Creative Real Estate Marketing Ideas

Many real estate agents and real estate companies use the phrase "If it ain't broke, don't fix it" as an excuse to not deviate from the marketing methods they have been using for years and, in some cases, decades. But failing to implement fresh real estate marketing ideas not only limits your business opportunities, it also does a great disservice to your clients. The real estate industry is one of the most competitive on the planet. In a strong market, sellers are competing with many sellers. In a slow market, they are competing for the very few available buyers. Use these creative marketing ideas to ensure a stable business model for yourself and to provide your clients with the best real estate service they can find anywhere.

Go beyond virtual tours
You are not just selling the house in your videos and slideshows, you are selling the lifestyle that comes along with it. Go beyond the tired virtual tours with generic narration. One of the best real estate marketing ideas is to make a movie that shows people enjoying a barbecue in the backyard or film a cooking demonstration that showcases the amazing features of the large kitchen.

Content is still king
Your prospects will not read every word of your blog post or every blog post you make. You still need to keep creating fresh content on a regular basis. They will be more likely to leave and find another source of real estate information due to lack of content than they are to stop following you due to too many updates.

Give them a reason to share
It is not enough to ask people to share your Facebook post and other social media feeds. There has to be something topical about it that will be of interest to current residents of your market area and to potential residents. Always keep news about your community upbeat and always be looking for new real estate marketing ideas in your daily life.

Make obtaining referrals a priority
Most real estate agents obtain some amount of business from referrals. The National Association of Realtors says that 53 percent of first-time buyers found their agent by referral and 36 percent of repeat buyers were referred to their agent. Let past clients know how much your appreciate their business and do not be shy about asking for the referral in all of your future communications with them.

Keep your automated task personal
Your time is valuable. That is why you use autoresponders and automated systems to make blog post and social media post. Remember that the time of your prospects and clients is valuable too. Keep outgoing messages fresh, personalized, and constantly updated. You show people how much you care about them and your own business before you ever speak to them in person.

Maximize your conversion of prospects
All real estate agents get busy at some time and begin cherry picking prospects. Without a thought, they allow lower-tier home buyers to fall by the wayside. Do that, you will eventually end up standing idly with the other agents at the coffee machine and complaining about the slow economy. Focus more on converting available prospects than spending money to attract a higher volume.
Only a small percentage of real estate agents truly think outside the box and depart from the traditional template real estate marketing ideas that are utilized by the vast majority of agents. Keep in mind, only a small percentage of real estate agents thrive and establish a secure business that they can rely on for steady income year after year. Real estate agents tend to be passionate people. Don't ever lose that passion that you had when you first became an agent. The best way to keep it alive is to constantly challenge yourself and take some risk.