Social Marketing for Real Estate Agents

One of the most cost-efficient and highly effective methods a real estate agent can use to grow their business and generate referrals from clients is also one of the trickiest to utilize. Information on social media can be shared and viewed thousands of times in a single hour. It can keep your audience

updated on the latest available listings, increase your website traffic, help you convert more prospects to clients, and strengthen the relationship you have with existing clients. Keep these tips in mind as you embrace social media and incorporate it in more areas of your business life.

Be yourself
As a real estate professional, you know that you can sometimes do everything right and say all the right words, but still not make a connection with some prospects. You can't worry about them. The most successful agents specialize in a price point or area of service. Targeted marketing for real estate agents does not have to be forced. Your time and efforts are best focused on the people you effortlessly meld with and who share your common interest. Talk openly about community activities, the school play your child is in, or the little league team that you sponsor. When you are open and show your personality, people are much more likely to engage and respond. The U.S. has over 175 million people on Facebook. You can't be all things to all of them. Know your audience and be genuine.

Focus on your area
People relocating to a new area often feel ignorant about the city they will soon be calling home. By being a resource of interesting information about the area, you will attract prospects to your Facebook and Twitter feeds. People want to feel knowledgeable and empowered. They will be grateful that they can learn about the area without having to ask hundreds of questions. By listening to the home buyers you interact with on a regular basis, you get a good feel for the issues and facts that are important to them. When you address these points in your social media feed, you begin forming a bond with prospects and take steps toward becoming a trusted source of knowledge they feel comfortable trusting as their real estate consultant.

Maximize available features
Facebook pages for businesses can simplify a lot of marketing for real estate agents. You are able to instantly share photos of new listings and easily add videos. Post that include photos get the most attention and result in more likes, comments, and shares. You are then able to thoughtfully respond to all questions and comments from prospects. You should take advantage of this opportunity. Discussions on your page can motivate others to join in and open a dialogue with you.

Stay upbeat
Many home buyers are able to choose where in the country they are going to live. You want to make the most of every opportunity to market your area to potential residents. The best marketing for real estate agents involves sharing your enthusiasm for your local community and displaying your knowledge about the area. Your passion will make you much more appealing to home buyers. Whether it is first time buyers, home sellers, or retirees who are looking to downsize, everyone wants their real estate transaction to be something they feel good about and celebrate. Your upbeat post and optimism will be contagious and bring people back to your page repeatedly.

Don't expect to become a pro overnight. You should definitely not give up on social media marketing just because it does not bring you the results you initially expected. Make it part of your routine to invest some part of your day learning about and incorporating social marketing into your business. It is more than just a new marketing opportunity. It is rapidly becoming an essential aspect of marketing for real estate agents.